Cybersecurity Sales Professionals are responsible for all stages of the sales cycle, generating and qualifying new opportunities, and managing them through the sales process to close. Sales Professionals build new client relationships and maintain existing ones, analyzing the market in order to establish competitive advantages and find the best route to a sale.

Cyber Sales Professionals have to use the right tools, including social media, analytics and reporting, performance dashboards, and customer service software, to actively prospect and build relationships with clients. Sales professionals also need to be familiar with customer relationship management (CRM) systems, where sales proposals and customer lifecycle information is logged.