Podcasts & Videos
Executive InterviewsInterview · August 18, 2026

Words Start Wars and End Wars: "But"

Deidre Diamond (Founder & CEO, CyberSN) · Dr. Erik Huffman (Cyberpsychology Researcher)

Twenty five years ago Deidre Diamond went through three years of transformational mind dynamics training and came out with five words she was taught to eliminate from her vocabulary. In this five part series the Founder and CEO of CyberSN opens that training up, joined by cyberpsychology researcher Dr. Erik Huffman to explain what is happening in the brain while it plays out. Episode one is the word but. Deidre calls it the word that masks lying, and Erik backs her with the research: it is the 22nd most common word in English and it negates everything that came before it. Deidre shares what she replaces it with, why she prefers a full stop over and, and the real time correction she makes in front of people when it slips out. The conversation also covers why confrontation is a form of love, why security, IT, and engineering leaders need strong emotional intelligence to lead through the current threat landscape, the leadership training she brought into Rapid7, and why that kind of self awareness training has largely disappeared from the workplace.

#Leadership#Communication#Emotional Intelligence
Read the articleBut: The One Word That Changed How I CommunicateDeidre's written take on the same word: what it does to a sentence, why ending the sentence is only half the practice, and what it has to do with what we mean by excellent communication skills.

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